There are different types of SEO Factors OnPage SEO, and the other one is Off-page SEO, but there is one more that is Technical SEO.
On-page SEO deals directly with the optimization of content and the pages. You can say that, for instance, imagine the website as your house, and on-page SEO is like maintaining and decorating the indoor section of your home.
Off-Page, SEO agency deals directly with optimizing the outside content and deals without side link building, etc., which means establishing a relationship between websites.
Or you can say that taking care of your neighbors and making good relations with others outside your home with anyone will give you revenue in return.
In simple words, Technical SEO is the ongoing maintenance and decorations of your home with technical methods or with other kinds of stuff with excluding the content present in your home and establishing the relations with suitable peoples so that you can shine in your circle.
What is technical SEO
You can say that Technical SEO includes all the activities performed on off-page and on-page SEO of your website together, but excluding link building and content optimization.
Technical SEO Covers Search Engine Requirements to improve the rank by letting google bots to crawl your site or page.
Google and Other search engines are getting advanced day by day, and with such advancements, the technical SEO becomes more tuff due to constant change in requirements or ranking factors.
You need to full-fill those requirements so that your website ranks in search engine. The technical SEO process never stops. It is the process that refines your website or web page continually to walk side by side with the search engine.
- Keep your templates simple
- Optimize visuals
- Limit redirects
- Browsers cache
- URL structure
- Internal links – Silo content
Structured data markup
Brian Dean, an internationally recognized SEO expert who created Backlinko to teach the lessons he learned along the way. In the previous year, in one of his case studies, he said that page speed is included in the top ten main ranking factors. Page load time is the time to display the content on a page fully.
With 1 second delay in loading the page content, a company like an amazon lost more than $1 billion in the previous year. A hundred-microsecond delay will lead to a 1% decrement in your sales.
Make your user experience smooth by improving your site load time. You can follow the suggestion given below:
Keep your templates simple
Less is More, which means that the more simple approach you use to choose the template, the speed increases but using more plugins, widgets, layout elements, and tracking codes takes more time to maintain a healthy balance.
Use reduced size images and graphics and set size limits and use .jpg and .png formats.
Hold the browser cache and set it according to your needs so that the previous cache result stored will be utilized by the browser to save loading time to open a similar site again.
As the desktop devices now become old fashioned. People search on smart devices like smartphones and tablets, so you must consider the conversion, visibility, and usability of intelligent machines. This advancement makes mobile-friendliness a ranking factor.
That tells how someone’s website displays in mobile search. Use tools to test and start optimizing.
Site Structure and design
HTTPS is the new ranking factor added by google in a ranking factor list on August 6, 2014. The site architecture starts with hypertext transfer protocol selection, and the best choice, according to experts HTTPS, is an SEO-friendly secure approach. And without these security protocols, it’s hard to identify where the traffic is coming from.
URLs describe the page both for users and search engines. Make them descriptive, readable, and as brief as possible, and the user can easily understand it, including the targeted keyword properly.
Minimize the word count in your URLs less than 2000 characters.
- Robot.txt and SiteMap
- Internal links – Silo content
Interlink your new and old article correctly. Create a network that the bots keep on crawling again and again inside your website on different pages. That improves the visibility of your old paper.
This technique boosts ranking due to SEO juice flowing through.
Google combined the more relevant pages to increase the bots crawling due to the increase in crawling frequency, the rank increase.
Structured data markup or Rich Snippets
How well you present your data in an accurate and elegant display will increase your site’s visitor.
This acts as a smart visitor view to decide whether he wants that result or not; with that short description in his or her mind, he enters into your site.
If duplicate content is detected, remove it, or make it unique by rephrasing. This is a hectic and time-consuming task, but it’s better for your ranking and not losing the content. Use canonical URLs for pages with duplicate content.