Due to the technological innovation, rapid reliance on data, emphasis on the creativity of content, and an increase in influencer marketing, the process of Public Relations has transformed. Public Relations is not only related to building the reputation of the brand but also takes into consideration a lot of other factors.
The fact of PR has changed and to keep up with the ever-growing competition, the PR firms have now adopted various techniques to reach out to the targeted audience. Here’s a list of top five ways the best PR agencies have upgraded their PR tactics in 2020.
PR professionals are storytellers. They have the role to curate the most compelling stories and reach out to the media houses. One needs to understand that a journalist has enough stories to cover. As a result, they need information that is valuable and informative.
This makes it necessary for PR professionals to formulate engaging stories that are factually correct. As per the reports, more than 92% of consumers prefer ads that are in the form of interesting stories and visuals. A strong message can connect with the audience on an emotional level.
Therefore, to keep up with the pace of competition and deliver the right message, PR agencies in India are required to create meaningful stories that have a human element.
Work with various Influencers
Influencer marketing has skyrocketed in the last few years. The influencers assist in reaching out to the audience and expose more people to the brand which is not possible in the case of traditional advertising.
Millennials today are very much attached to social media platforms and they spend a considerable amount of time scrolling news and posts. Connecting the influencer with your brand is one of the most effective ways of reaching out to the audience with your message.
But before involving in influencer marketing, it is essential to do your research so that you collaborate with the right influencers who have a decent number of followers. You can only indulge the influencers in giveaway campaigns to woo your customers.
Deploy Email Strategy
Email marketing is a strong medium to reach out to the potential audience. It is one of the effective tools for excellent public relations strategy. As per the data, more than 80 percent of professionals believe that email has resulted in customer acquisition as well as retention and almost 72 percent of the consumers prefer using email as an effective means for business communication.
So, the next time you introduce a new product or service, make sure to send emails to your customers and inform them about all the relevant information.
For public relations professionals, other than sending emails to the consumers, it is also important to send emails to the relevant media houses and journalists. The reporters are always busy covering stories and traveling from one place to another. They might not always get time to answer your calls.
So, PR firms must always share relevant information with the journalists on mails so that they can check it on their free time and revert accordingly.
Build Knowledge About AI
Artificial Intelligence is now growing by leaps and bounds. Many PR firms have already started using AI techniques to fulfill their goals.
However, the question is how can one adopt AI techniques in PR strategies?
The answer is quite simple. Firstly, you can use email automation. So the next time you have finalized a PR campaign, make sure to use automated emails as it assists in building a potential lead and eliminates any human error and sends the messages automatically.
Another AI technology that PR agencies can use is chatbots. The purpose of this is to engage website visitors who want to clarify their doubts and queries on social media platforms. This process is faster than humans sitting there to solve problems.
The last essential PR trend is using analytics. Experts opine that data and analytics today must be the topmost priority of every PR firm as it assists in making important decisions and also builds strategies for the success of the brand. Analytics technology has grown a lot in recent years and it solves every issue as it informs the needs and wants of the audience.
This is associated with the number of people visiting your website and clicking to check the campaign results. Analytics technology has the potential to inform when the site visitor is ready and simultaneously become a lead or when is someone ready to make that purchasing decision.
It is then when all information is sent to the sales team. This sophisticated technology is the most effective way of understanding the expectations and preferences of the customers, their habits as well as behavior. With such information, the PR agencies will understand how the campaign is whether it is accepted by the audience positively.
This wraps up the best PR tactics of 2020. PR is a dynamic field and with several changes, the PR agencies are adopting such methods to shine brighter.
Conclusion This wraps up the best PR tactics of 2020. PR is a dynamic field and with several changes, the PR agencies are adopting such methods to shine brighter. By creating compelling stories, reaching out to the Influencers, and using the right email marketing and AI techniques, the PR industry is going to take the world by storm and re-define the PR tactics in 2020.
As the PR industry plays an important role in building the reputation of a brand and a company, these tactics will help them to not only survive but make enormous profits.
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