iBeacon is Apple Inc’s implementation of the Bluetooth Low Energy Technology that allows mobile apps to receive signals. These signals can be from beacons, and they exchange information in short distances.
In simple words, iBeacon technology helps the beacon to identify the location and the proximity of all the nearby devices so that it can establish a strong connection between the digital and physical world.
iBeacon Technology is a robust tool that helps organizations to facilitate marketing campaigns on a one-to-one basis.
iBeacon has quickly turned out to be a very innovative and reliable technology. The technology can help companies establish more influential marketing campaigns over time.
iBeacon continues to send information at regular intervals and is a low-cost method to follow. Apps present in your phone can search for signals and are transmitted over beacons. They can perform the desired action when the user’s mobile comes within range.
iBeacon app development is now a crucial sector in the marketing industry. A lot of companies are investing in this tech. But, nothing comes easy, do they? There are a lot of challenges that can come up during the overall iBeacon App technology development process.
In this blog, we will discuss some of these problems. Also, check out the best tips to solve them.
Tips to Overcome Challenges in iBeacon App Development
Here are the most common challenges that you can face during iBeacon app development –
Every beacon has a unique frequency. They cannot transmit similar signals that have the same power. This is a crucial challenge for developers. It becomes challenging to make beacons successfully transmit messages to the users, even in the proximity.
The signal of the beacon is affected by a lot of external factors – weather, device power, etc. As a result, users can get delayed notifications & leads to marketing inefficiency.
Tracking during Triangulation
Another issue that developers face during iBeacon mobile app development is with Triangulation. It arises three or more beacons that come in very close proximity to each other.
That is why it is really difficult for an applicant to find at which range the user is particularly located in. Difficulty in tracking can also lead to delayed notifications.
The third challenge on the list during iBeacon app development is the permission matrix. To use this feature, users will have to grant permission.
The app should also be aware that a few devices support the beacons. To identify it, the Bluetooth feature must be on. All the diverse aspects of the app must be checked if developers want beacons to function correctly.
Apart from all the challenges that come up, hardware malfunction is also one of them. If the spectrum lies in the same spectrum of the WiFi interface, it can drastically affect the signal. The signal quality also fluctuates depending on the iBeacon hardware manufacturer.
The iOS SDK can deal with some of the problems in dealing with signal fluctuations. In the case of beacons, it must deal with external signals and radios. That is why iBeacon app development is so important in today’s time.
Tips for iBeacon App Development
Now that you have come across the challenges of iBeacon app development, it is time that we discuss a few tips. Check out how you can overcome these challenges and progress –
Signal accuracy is one of the major aspects of iBeacon development that you need to take care of. It is hard to achieve at times because of the severe fluctuations which occur along with natural factors.
The absence of strong signal accuracy can lead to delayed notifications and inefficient progress. The better the signal of the beacon will be, the higher rate of conversion can be seen in the near future.
Security is always the top priority for iBeacon app development. It is difficult to establish a secure channel in iBeacon, but it is not impossible. Developers have to put significant efforts to establish a secure channel.
Authentication is critical to curbing the risk of privacy breaches in mobiles. Developers need to invest more time and effort in order to safeguard the identity of the users. This helps all the data to remain protected from malware and breaches.
Addition of Features
The addition of features can help a beacon to function more effectively. However, the features must be specific. It should provide the users with a customized experience depending on their preferences.
It helps the users to enjoy what they want to. Too many irrelevant features can never do good to the users. That is why developers should add features that are only essential to the overall usability of the application.
Avoiding Identity Theft
Last but not least, developers should focus on identity theft. It is of vital importance that developers maintain the absolute confidentiality of every user. The challenge lies in securing a good channel. But, the risk of identity theft is reduced when developers establish a secure channel. This is a must check during iBeacon app development.
So, these are some of the aspects of the iBeacon app development process developers need to improve on. By doing so, they can help the users enjoy a more sophisticated beacon. Developers are continually working on the development of this technology and want to establish an ecosystem that will benefit everyone associated with it.
iBeacon app development is the future. It is already wide-spread and is soon going to take over a lot of other devices. However, there are still significant vulnerabilities in the technology, and with time, developers should work on them.
iBeacon is the best way to spread a positive marketing campaign in the coming years in this digital age we live in. A lot of new agencies work to improve iBeacon technology. We can only hope that it opens a lot more new opportunities soon.